We are sponsoring the Excellence in Branding category at the first Scottish Gin Awards.
A new annual business event established to celebrate innovation and excellence in gin distilling in Scotland, the Scottish Gin Awards is held in partnership with The Scottish Gin Society.
Scotland produces over 70% of the gin consumed in the UK and in a recent study by Mintel it was predicted that UK gin sales will top £1.3bn by 2020.
Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “As part of our growth strategy to service the packaging requirements of the drinks industry, and the spirits industry in Scotland in particular, we’re delighted to sponsor the Excellence in Branding category at the inaugural Scottish Gin Awards to help raise awareness of our innovative, luxury drinks packaging solutions within the rapidly growing gin sector.
“Packaging plays a vital role the overall branding strategy for drinks products and, as such, we’re delighted to support these new awards which celebrate and acknowledge the success story of Scottish gin and the key contribution that branding has made towards the remarkable success of this burgeoning industry.”
The first Scottish Gin Awards take place on Thursday 14 September 2017 in Glasgow.