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McLaren Packaging highly commended at Luxury Packaging Awards

Graham Lironi
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Marketing, Uncategorised

Award-winning whisky packaging company McLaren Packaging was highly commended for William Grant & Sons’ Glenfiddich Experimental Series in Drinks – Presentation Case, Carton, Sleeve or Tube category at the Luxury Packaging Awards 2017.

Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “We are delighted to have been highly commended for a packaging solution that demonstrates the innovation, quality and creativity that has become our acknowledged hallmark.”

Given a challenging brief to create a new range of game-changing malts that push whisky boundaries and rewrite the rulebook, McLaren Packaging worked closely with its client William Grant & Sons and design agency Here Design to deliver a distinct, cohesive and recognisable on-shelf range for the Glenfiddich Experimental Series.

The two expressions, IPA and Project XX, include common features ensuring the Experimental Series is distinct, cohesive and recognisable on shelf as a range. The designs share the signature Glenfiddich triangular construction. The stripped back, non-traditional design approach utilises premium, uncoated, substrates, litho printed to create the desired luxury effect.

Common features are highlighted in fluted copper foil including key graphical elements, the iconic Glenfiddich stag, the band and label. The clean and crisp foil contrasting against the uncoated substrate to striking effect.

The shaped tube format provided the superior look and feel required, particularly the excellent strength and shape definition essential for both designs. The shaped tube format additionally allowing efficient line packing in volume, performing well in the bottling as well as on shelf.

The Drinks – Presentation Case, Carton, Sleeve or Tube category was the most hotly contested of the night with 14 packaging designs shortlisted for the final, which took place last week at the Grosvenor House Hotel, London.

ENDS
For further information please contact Michael McLaren on 01475 745246

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