VPK Packaging Group NV (VPK) has announced investment in a 30% stake of CorrBoard UK Ltd, the privately owned corrugated sheet manufacturer located in North Lincolnshire, United Kingdom, by capital increase and acquisition of CSI’s stake in the consortium. CorrBoard UK will be fully supported by the proficiency of Rigid Containers Ltd, a VPK company that converts 340 Million m² of corrugated material per annum in the UK and Ireland. VPK Packaging Group’s CEO Pierre Macharis stated: “CorrBoard’s modern 320,000ft2 factory is impressive and with VPK’s strong management, know-how and skills, we expect to continue to operate as an independent unit with a dedicated strategy. This will deliver high service levels and a competitive product offering to the market.” A CorrBoard spokesperson commented, “Our operational success will be further enhanced with VPK’s involvement and we plan to grow the current volume of 130 Million m² of sheets produced off the state-of-the-art 2.8M Fosber corrugator. We also produce 35 Million m² of single faced product from the same machine. VPK have a proven track record in their Aquila sheet-feeding business producing 700 Million m² of sheets per annum”. A statement released by CorrBoard’s sheet plant partners expressed gratitude to Corrugated Synergies International for its expertise and assistance during the past three years as operational partner at the plant, and welcomes VPK into the organisation to further develop the business. The CorrBoard consortium also includes: Beaucrest Packaging Solutions, Dairi-Pak, Fencor Packaging Group, GWP Group, Garthwest, McLaren Packaging and Swanline Print. With its headquarters in Belgium, VPK has a network of facilities in paper manufacture, corrugated and solid board packaging across Belgium, Holland, the UK, Ireland, France, Germany, Poland, Scandinavia and Romania, with additional facilities in Turkey and the U.S. For further information visit: www.vpkgroup.com or www.corrboarduk.com
Award-winning whisky packaging company McLaren Packaging was highly commended for William Grant & Sons' Glenfiddich Experimental Series in Drinks - Presentation Case, Carton, Sleeve or Tube category at the Luxury Packaging Awards 2017. Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “We are delighted to have been highly commended for a packaging solution that demonstrates the innovation, quality and creativity that has become our acknowledged hallmark.” Given a challenging brief to create a new range of game-changing malts that push whisky boundaries and rewrite the rulebook, McLaren Packaging worked closely with its client William Grant & Sons and design agency Here Design to deliver a distinct, cohesive and recognisable on-shelf range for the Glenfiddich Experimental Series. The two expressions, IPA and Project XX, include common features ensuring the Experimental Series is distinct, cohesive and recognisable on shelf as a range. The designs share the signature Glenfiddich triangular construction. The stripped back, non-traditional design approach utilises premium, uncoated, substrates, litho printed to create the desired luxury effect. Common features are highlighted in fluted copper foil including key graphical elements, the iconic Glenfiddich stag, the band and label. The clean and crisp foil contrasting against the uncoated substrate to striking effect. The shaped tube format provided the superior look and feel required, particularly the excellent strength and shape definition essential for both designs. The shaped tube format additionally allowing efficient line packing in volume, performing well in the bottling as well as on shelf. The Drinks - Presentation Case, Carton, Sleeve or Tube category was the most hotly contested of the night with 14 packaging designs shortlisted for the final, which took place last week at the Grosvenor House Hotel, London. ENDS For further information please contact Michael McLaren on 01475 745246
The Isle of Harris Distillery has won the much sought-after McLaren Packaging-sponsored Excellence in Branding category in an inaugural professional drinks competition to assess Scotland’s booming gin business. A new annual business event established to celebrate innovation and excellence in gin distilling in Scotland, the Scottish Gin Awards is held in partnership with The Scottish Gin Society. Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “Congratulations to Isle of Harris Distillery, whose gin brand is rooted firmly in the place it is made and by the people who make it, a worthy winner of this hotly-contested category. “Packaging plays a vital role in the branding of drinks and, as such, we’re delighted to support these new awards to help raise awareness of our innovative, premium drinks packaging solutions within the rapidly growing gin sector.” Scotland produces over 70% of the gin consumed in the UK and in a recent study by Mintel it was predicted that UK gin sales will top £1.3bn by 2020. ENDS For further information please contact Michael McLaren on 01475 745246
We are sponsoring the Excellence in Branding category at the first Scottish Gin Awards. A new annual business event established to celebrate innovation and excellence in gin distilling in Scotland, the Scottish Gin Awards is held in partnership with The Scottish Gin Society. Scotland produces over 70% of the gin consumed in the UK and in a recent study by Mintel it was predicted that UK gin sales will top £1.3bn by 2020. Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “As part of our growth strategy to service the packaging requirements of the drinks industry, and the spirits industry in Scotland in particular, we’re delighted to sponsor the Excellence in Branding category at the inaugural Scottish Gin Awards to help raise awareness of our innovative, luxury drinks packaging solutions within the rapidly growing gin sector. “Packaging plays a vital role the overall branding strategy for drinks products and, as such, we’re delighted to support these new awards which celebrate and acknowledge the success story of Scottish gin and the key contribution that branding has made towards the remarkable success of this burgeoning industry.” The first Scottish Gin Awards take place on Thursday 14 September 2017 in Glasgow.
McLaren Packaging and sister firm Blue Box Design have been shortlisted in the Luxury Packaging Awards 2017. Following a rigorous assessment from a judging panel comprised of packaging developers and specifiers from Edrington, Bacardi, Hotel Chocolat and Harrods amongst others, McLaren Packaging’s William Grant & Sons’ Glenfiddich Experimental Series and Blue Box Design’s Arran Smugglers’ Series Vol. 2 ‘The High Seas’ were shortlisted in the prestigious awards’ Drinks Presentation Case, Carton and Sleeve category. Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “We are delighted to have two products shortlisted in these coveted awards. Both packaging solutions demonstrate the innovation, quality and creativity that has become our acknowledged hallmark.” Given the challenging brief to create a new range of game-changing malts that push whisky boundaries and rewrite the rulebook, close working between all parties was key for the Glenfiddich Experimental Series. The two expressions, IPA and Project XX, include common features ensuring the Experimental Series is distinct, cohesive and recognisable on shelf as a range. The designs share the signature Glenfiddich triangular construction. The stripped back, non-traditional design approach utilises premium, uncoated, substrates, litho printed to create the desired luxury effect. Common features are highlighted in fluted copper foil including key graphical elements, the iconic Glenfiddich stag, the band and label. The clean and crisp foil contrasting against the uncoated substrate to striking effect. The shaped tube format provided the superior look and feel required, particularly the excellent strength and shape definition essential for both designs. The shaped tube format additionally allowing efficient line packing in volume, performing well in the bottling as well as on shelf. Photo credit: Here Design (Packaging Design Agency who created project XX and IPA) The creative idea behind The Smugglers Series, meanwhile, was to honour the tradition of the illicit whisky trade that operated during the 18th and 19th centuries across Scotland in general, and specifically, from The Isle of Arran, up the River Clyde to Glasgow, a hub of market activity at the time. Each new release was to be ‘smuggled’ in unique packaging reminiscent of the hiding places used to conceal the whisky. The design agency involved had discovered an old, hard back 'book' which had been used to hide whisky during this period and the brief was to create a box that replicated the book as closely as possible. Key requirements within the brief were pages at the front of the box to simulate the pages of a book and for the secret compartment inside the box to look like it was made from cut pages. Duncan Robertson, Managing Director, Blue Box Design, said: “As well as being delivered on time and within budget, the project has been extremely successful for The Arran Distillers with all packs selling out very quickly following their launch and now commanding a high price in the secondary whisky retail market.” The awards ceremony will take place at the Grosvenor House Hotel, London on Wednesday 13 September 2017. McLaren Packaging and Blue Box Design are exhibiting on stand G48 at the Packaging Innovations and Luxury Packaging 2017 exhibition at Olympia London on 13-14th September.
Award-winning whisky packaging company McLaren Packaging has secured Forest Stewardship Council (FSC) accreditation, the global forest certification system enabling consumers to identify, purchase and use wood, paper and other forest products produced from well-managed forests and recycled materials. Michael McLaren, Sales & Marketing Director, McLaren Packaging, said: “As a company we are environmentally-conscious and our goal is to source and produce premium packaging sustainably. As such, we are delighted to secure FSC accreditation, which demonstrates to our customers that we’re fully committed to the environment and to producing sustainable packaging. “There is a trend towards buyers within the paper-based packaging sector requiring that suppliers have FSC accreditation as they seek to minimise their environmental impact and carbon footprint. “All the materials that we source and produce are 100% recyclable. Indeed, all our paper waste is processed and compressed into a baler system and then removed and used as raw material for future corrugate board. We will continue to identify other opportunities for reaching that goal of producing premium packaging sustainably.” McLaren Packaging recognises the social and economic importance of protecting the environment and is fully committed to complying with the requirements of the Environmental Protect Act 1990 and the EU Regulations 995/2010. It is the firm’s management policy to integrate environmental considerations into its decision-making process. As part of its environmental commitment, the firm recently completed the largest solar panel installation in Inverclyde (with more than 400 panels installed at its facility in Port Glasgow) producing around 66% of its power requirements.
It's in the shape! Shaped tubes are a unique packaging format for brands looking for a premium image and to differentiate themselves on shelf through shape. They are utilised extensively by leading brands in distilled spirits, wine & Champagne, cosmetics and the confectionery industries. McLaren Packaging combine market leading conversion technologies and advanced print and finishing techniques to produce award winning results for the brands that we work with. Here are a few extracts, on the latest trends we see in the shaped tubes sector for whisky, from our feature article in the April-June Edition of Packaging Scotland: https://packagingscotland.com/2017/04/things-are-shaping-up-well-for-mclaren/
"Less is more"
What we’re seeing is brands moving toward simplified, bold designs. Traditionally, whisky – particularly malt whisky – has prioritised communicating product credentials and the elements of the brand story over branding. This has resulted in packs that contain a lot of information which can, if not executed carefully, lead to a cluttered, often confusing message for the consumer, particularly consumers shopping the category for the first time. Brands are using their secondary packaging to deliver the key elements of their brand identity, visually with real impact.
Materials and Colour
Another part of the ‘less is more’ trend is in the use of materials and colour. In recent years, whisky packaging often featured high graphic printed images of the distillery, the surroundings where the whisky was produced, items used in production. etc. These elements are still relevant today. However, they are being featured more creatively through clever use of different colour foils and embossing/debossing techniques. Instead we are seeing the use of plain or textured substrates either using their natural colour or overprinted with solid colours. The colours range from more natural in tone through to ‘non traditional’ colours, for the malt category, which stand out as brands look to entice in new drinkers.
Within the last 10 years, the business made the strategic decision to focus on and develop our customer base in premium drinks. This has proven to be a very successful move by McLaren Packaging with the company now supplying some of the drinks industries leading Global brands and companies. In order to supply these leading companies we have to meet their quality and compliance standards. To allow us to achieve this we have invested in and developed core competencies in Quality and Health & Safety. Under the close stewardship of our Quality and Health & Safety department, we now have robust processes and procedures which govern the way McLaren Packaging do business. To illustrate just how far we have come in this area, in our recent audit we scored BRC AA accreditation, across all 3 sites, for the 1st time in the company’s history! (AA is granted when you have less than 5 Non Conformances.) This is something we are very proud about and demonstrates our commitment to maintaining the highest standards possible within our business.
We are pleased to announce that we are sponsoring the inaugural Spirits Summit The Spirits Summit will take place in Edinburgh, the heart of the whisky industry, on 24 November 2016, and will feature speakers from industry-leading spirits brand owners including Diageo, The Edrington Group and Bacardi. The Summit will cover a range of topics of key relevance to brand owners, agencies and manufacturers in the spirits sector. Topics to be covered will include: strategies for branding, the shift towards luxury across the industry, the emergence of the craft distillery market, environmental issues, logistics challenges and the opportunities of tech for the spirits packaging sector. We will be at stand 14 showcasing our premium paper based packaging products including the latest in Composite Tubes and Rigid Boxes. Register here: http://www.packagingnewslive.com/spiritssummit2016
Producing great tasting gin is similar in many ways to producing premium packaging; it takes time, experience and a desire to create something truly outstanding. Three ingredients that are at the heart of what we do. To show this, we have put together examples of the type of packs that will give your gin brand a point of difference in one of the hottest spirits categories. If you would like further information then please get in touch.